| FUTURE OF THE CONTINUING
CARE INDUSTRY
The times are truly changing for this
vibrant, expanding industry. We have seen in just ten
years how resident involvement can give a new perspective
to the vision of partnership with providers.
CALCRA has had a glimpse of what the
future may bring. That glimpse will be the catalyst that
drives our efforts in the years ahead toward an open and
trusting relationship with providers. CALCRA wants to help
to create a climate in which divisive attitudes are at a
minimum, especially those attitudes which result in
distrust and suspicion between residents and providers.
The perfect world that we envision is one where there is
no other option except living together in harmony. This
necessitates creating an atmosphere of open communication
and trust where ideas and concerns of both residents and
providers are heard and acknowledged. The result will be
the continuing success of the concept of continuing care.
To continue with our glimpse of the
future, CALCRA sees communities that reflect ethnic,
racial and religious diversity in keeping with demographic
changes. These changes can only enrich the lives of all
residents and make continuing care facilities more
attractive to the coming generations.
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